Introducing the Earlybirds Keepsake Charm: A Token of Triumph and Hope

In a special commemoration of our 20th year, we launched the Earlybirds Keepsake Charm, a symbol of strength and the incredible journey of premature babies and their families. The charm, with its delicate design and profound meaning, quickly became a cherished memento for those who have overcome the challenges of early arrival.

For the past twelve months, the Earlybirds Keepsake Charm and has touched the hearts of families around the world. It has served as a reminder of the remarkable strength and courage that defines these tiny warriors.

In light of this overwhelming support and in recognition of the on-going journey of every precious premature baby and their family, we have decided to continue offering the charm. Available in sterling silver or plated in 14K gold and featuring our sweet Earlybirds Sun, this charm is the perfect keepsake to honour and remember your journey and your precious little one.

The Earlybirds Sun, which has formed a part of our logo, brand and garment prints from the beginning, was designed to evoke positivity and represent the hope and light that each new day brings. Our hope is that you can wear this charm close to your heart each day, add it to a special bracelet or include it in your baby's treasured keepsakes.

Charms come in a beautiful suede pouch. Free postage applies (charms only).

100% of profit will be donated directly back to charities dedicated to supporting premature and sick babies and their families. This month we are donating the profits to Life’s Little Treasures Foundation - Walk for Prems. In December we are donating profits to support NICU Cheers Christmas Cheer Bags.

We hope you love this charm and what it represents as much as we do and that it reminds you of the strength and resilience within you and your baby or babies, whether you hold them in your arms or in your heart.

Thank you for being a part of the Earlybirds community and for your continued love and support over the last twenty-one years.